To which I replied:

Thank you for your letter this morning and for the work you’re doing on behalf of women searching for clothing that will be modest and appropriate.  I will link to your site from ours and will place a note with the caption of “modish clothing”  and I truly do hope that you do well in your endeavor to provide to the market for modest clothing.  And you do have a market—women of all ages.   Be careful.

I must add a small note here… I have a couple of reservations…. I think the clothing you assembled is nice and for the most part appears “modest.”   

You know, that term: modest,  has come to mean different things to different people.  For some, modest means covering the skin. For some, the term defines style, appearance and price.  For others, the term frames the desire to not bring undue attention to one’s self.    For still others, the term is employed when a woman understands the Scriptural imperative to not defraud or to not tempt another to lust or to, in strictest terms, cause another to commit adultery in heart.  Some think that modesty is only a matter of the heart –that each person is inherently responsible for his or her eyes and that modesty is simply that: an inward disposition.  Some think that modesty can be achieved by simply covering skin and not acting in a provocative manner. 

I believe all of the above statements are true and relevant and so, for that reason, I would simply suggest that some of the garments you offer are cause for some concern --- the low slung skirts are suggestive and a couple of the other outfits are, too.  O, I know that my saying that might be met with an instant reaction of rejection.  But ask any man---ask yourself, perhaps: where are the eyes drawn?   The plaid blouse and the crocheted sweater are examples of drawing eyes to the bust area –the skirts to the hip and lower abdomen.   I would simply suggest that looking to improve the world’s fashion will be simply that: still the world and still whatever it dictates… always scrambling to come up with a modest version of the fads of the day.     

In the end, you may just take these thoughts with a grain of salt.  But it is my hope that the grain of salt will leave a thirst for the truth.  Modesty –true modesty– matters.   

Simply offering more fabric to Madison Avenue won’t make it modest.   I liken it to concentrating on teaching “godly character” to the unsaved.   They will simply be polite sinners still lost in their sin… politely, eternally separated from God.  What we pray for is true regeneration. And that will be seen in outward appearance. 

I would not write these things if I didn’t truly stand by them, nor if another weren’t seeking to offer an alternative to what’s passed off in the world for Christian women.  

In the end, I pray  you do well, I pray the LORD’s blessing and guidance and that He will have preeminence.  Stand by what you do, stand by what you say.  In the end, to God be the glory.

In His hands,
---pamela"